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South Africa president condemns denigrating advert on black women

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Cyril Ramaphosa has condemned an offensive hair advertisement trying to denigrating the South Africa culture.

Ramaphosa said on Twitter;

“With the same determination, we must stand firm against attempts to disrespect our country’s women through crude forms of representation in the media, in advertising and in popular culture.”

“An offensive hair advertisement that was recently published shows that we still have a long way to go. The apartheid government denigrated our cultures and tried to make us ashamed of our cultures, our traditions, our languages and our very appearances.”

He added, “It is disheartening to see that in democratic South Africa, there are still crude stereotypes of black women being put on public display.”

“The social cohesion we seek in this country means we must be mindful of the legacy of our past, whether we are businesses selling products, whether we are producers of content for television, or otherwise.”

“Building a united nation means we must be aware of and check our own acts of racism and prejudice continuously. We come from a history of prejudice and exclusion, and since democracy we have worked to transform the heritage landscape of our country.”

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