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Official: PUMA terminates $2.67m contract with AFN after FG’s rejection

Ibrahim Gusau and Sunday Dare

German sportswear manufacturing giants PUMA has terminated its four-year contract with the Athletics Federation of Nigeria.

The PUNCH gathered that the AFN under the leadership of Ibrahim Gusau had entered into a controversial $2.76m deal with Puma on July 24, 2019, in Doha.

The deal led to a major crisis that split the athletics body into two factions, with both Gusau and Adeleye accused of sidelining other members of the board during the signing of the deal.


The deal, signed by Gusau-led AFN  was due to expire in 2022.

Part of the contract is that PUMA will supply apparel to all age categories to Nigeria’s Athletics team for four years at no cost.

In addition, gold medalists at the Olympic Games will earn $15,000, silver medalists will get 5,000 while a bronze medal will fetch athletes wearing the PUMA apparel at the games $3,000.

PUMA terminated the contract in a letter dated Wednesday, August 4, 2021, and signed by the company’s director Manuel Edlheimb.

According to PUMA, the termination of the deal was a result of Nigeria’s athletes’ inability to wear the brand at the ongoing Tokyo 2020 Olympics.

The PUNCH had reported that the Federal Ministry of Youth and Sports rejected offers for the Team Nigeria athletes to wear the kits over, saying the contract is “a subject of a criminal investigation”.

PUMA, in the letter of termination of Sponsoring and Licensing Agreement, said, “We are referring to the licensing and sponsoring agreement signed between our company and your federation.

“As a direct consequence of the recent developments, particularly at the Tokyo Olympic Games 2020 and pursuant to clauses 9.2 and 7.3 of the Agreement, we hereby terminate the Agreement with immediate effect.

“PUMA especially declares to be discharged from any or all obligations towards all stakeholders involved and reserves all rights against these entities and individuals”.

Our correspondent could not immediately verify whether damages would be paid or kits already given to the AFN would be returned.

The PUNCH had reported the sports ministry’s insistence that Nigerian athletes to the Tokyo2020 Olympics will not wear PUMA because of a leadership tussle between the Ibrahim Gusau led AFN board and the one being championed by the sports minister, Sunday Dare.

It was learnt that several efforts were made to give the athletes the PUMA kits, including shipping bags of kits with 40 items each to Tokyo through the Nigerian Embassy in Japan but to no avail.

PUMA deal in order, DSS tells sports ministry

Meanwhile, the Department of State Security last year cleared Gusau and his vice president Sunday Adeleye over corruption allegations levelled against him by the sports ministry, The PUNCH has learnt.

The sports in 2020 ministry petitioned the DSS over the AFN’s partnership deal with Puma to kit Nigeria’s track and field teams until 2023.

The DSS, in a response to the sports ministry’s petition titled “Re: Federal Ministry of Youth and Sports Development (FMYSD), Athletics Federation of Nigeria (AFN) and Alhaji Shehu Gusau”, dated September 3, 2020, and signed on behalf of the Director General of the DSS by Bello Mustapha, was received on September 4, 2020 by the sports ministry.

In the letter, which was seen by our correspondent, the DSS stated, “This Service (DSS) has thoroughly investigated the matter regarding the Puma deal. The under-listed findings were established:

“Athletics Federation of Nigeria entered into a valid contract with Dynamic Sports Solution Nigeria Limited.

“The AFN gave Dynamic Sports Solution Nigeria Limited the mandate to source for sponsors for Nigeria’s track and field teams on her behalf in a letter dated September 4, 2018, signed by Ademu A. Elijah, Secretary General of the AFN.

“The AFN duly authorised Dynamic Sports Solution Nigeria Limited to deal with Puma on behalf of the federation in a letter dated June 23, 2019, signed by Patrick Estate, Head Marketing; and there is no evidence that Dynamic Sports Solution Nigeria Limited received money meant for AFN from Puma.

“In view therefore, it is reiterated that the FMYSD and the AFN board should employ internal mechanism to resolve the lingering dispute between them.”

Ministry shuns AFN peace move, heads to Supreme Court

The Ministry of Youth and Sports Development earlier shunned reconciliatory moves by the Athletics Federation of Nigeria and headed to the Supreme Court to contest an Appeal Court judgment, which recognised Ibrahim Gusau as the president of the AFN.

The move comes a day after The PUNCH reported the AFN saying they were ready for negotiations with the sports ministry for peace to reign in the federation.

Gusau also dragged the sports ministry to the Federal High Court in Abuja, with the court ruling July 1 that he remained the AFN president.

The Appeal Court also affirmed the High Court ruling, throwing out the sports ministry’s appeal for lacking merit September 25.

A source in the sports ministry said two Senior Advocates of Nigeria would lead the ministry’s legal team.

Jersey embarrassment at Olympics

The contract termination comes a few hours after a trending video showed Nigeria’s shot put medal hopeful, Chukwuebuka Enekwechi, washing his jersey ahead of his final game at the ongoing Tokyo 2020 Olympics.

The caption in the video indicated that the athlete was given one jersey for the competition.

“When you made the Olympic Finals, but you only have one jersey,” he wrote.

The PUNCH had earlier reported how eyebrows were raised following different attire worn by members of Team Nigeria contingent in Tokyo 2020 Olympic Games.

Several videos and pictures showed many officials were wearing different attire and sportswear brands.

Contingents from other countries – including South Africa – who arrived in Japan at the same time as Nigeria were however uniformly kitted.

A picture shared by the team after the visit of the Nigerian Ambassador to Japan, Abubakar Moriki, to the team’s camp, showed many of the athletes and officials in different attire, with one of the officials in the picture wearing an Arsenal jersey.

Many other videos shared by Nigerian athletes in Japan also showed them in different sportswear like Nike and Adidas.


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